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class="zhengwen"><a href="/Information/Tech/News/3334/333472.htm">正文</a></li> <li class="this" id="commentBar"><a href="/Comment_333472.html" style="text-decoration: none">我来说两?span>(已有<span class="fcred commentNum">0</span>人参?/span><span class="uqfg">)</span></a></li> </ul> </div> <div class="sub4textexpl"> <ul class="uqfg"> <li class="uqfg">2020/1/18 16:33:12</li> <li class="uqfg">类型:原?/li> <li class="uqfg">来源?span>电脑?/span></li> <li class="uqfg">报纸编辑?a id="editor" href="/EditorArticle/40/" style="text-decoration: underline; color: blue;">电脑?/a></li> <li class="uqfg">作者: 锌刻?/li> </ul> </div> <div class="sub4summary"> 【电脑报在线】月活用户超4亿的高德地图,下一个用户规模增长点在哪里? </div> <div class="sub4text"> <section powered-by="xiumi.us" style="margin: 0px; padding: 0px 19px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; overflow-wrap: break-word !important;"><p style="text-align: center; margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><img src="http://www.dncyp.club/pic/CX/2020/3/4/1.jpg" alt="" /><br /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">月活用户?亿的高德地图,下一个用户规模增长点在哪里?</p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">高德地图将目光投向了海外市场,那是出境游的高地,也蕴藏了节假日日益增长的用户海外出行需求?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">日前,高德宣布与HERE地图合作,后者将为高德提供中国以外地区的地图数据及交通信息,以满足路径规划、定位等出行需求,首批覆盖东亚及东南亚主要国家?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">换而言之,高德地图的海外出行服务将?020年内正式上线,不但服务C端用户,还将通过开放接口的方式提供B端服务?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">据企查查显示,HERE地图源自诺基亚,现为海外地图领域的头部公司之一,与谷歌地图、苹果地图齐名,其地图数据覆盖超?00个国家与地区?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">针对高德地图进军海外,有声音认为出境游是一座“富矿”,尚有广阔的出行空间待挖掘,高德入场不晚;</p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">有声音质疑百度地图抢先布局海外市场三四年,高德地图想要缩短两者之间的差距,步履维艰;</p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">也有声音担忧,在谷歌地图、苹果地图等巨头把持的海外市场,高德地图的生存空间堪忧…?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 10px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: top;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(39, 53, 171); line-height: 0;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: middle; font-size: 17px; color: rgb(39, 53, 171);"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 18px;">国产地图不逊谷歌,唯高德缺?/span></span></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 19px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">陈璐,是一名文艺气息浓郁的应届毕业生,她的床头一直摆放着散文家简媜的代表作《微晕的树林》,最喜欢书中那句:“旅行的迷人之处正是在这里,扛着不轻不重的今生,到处浏览自己的前生和来世。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">在一家互联网金融公司干了大半年,拿到年终奖之后,2020??日陈璐与男友选择泰国自由行,然而当他们来到曼谷,却发现两人安卓手机中的应用商店都没有谷歌地图APP?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">出国游用谷歌地图几乎是大多数驴友的选择,但陈璐却没想到下载起来还有些麻烦?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">临时应急,陈璐调出百度地图正常使用,而男友调出的高德地图却只有一个蓝点,其余内容无法正常显示?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">虽然有些波折,但好歹有一个能用,陈璐的心终于安稳下来?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">步出廊曼机场,坐上A1机场大巴,到达蒙奇站后步行至BTS轻轨站,来到曼谷市中心巴吞旺、下榻酒店之后,才与男友一起慢慢研究,发现高德地图在国外无法使用?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">在旅途中,陈璐的百度地图与男友的谷歌地图相互印证,伴随两人从曼谷玩到芭提雅,也悄然改变了两人的认识:国产地图的精度、准确性已基本接近谷歌地图,陈璐告诉锌刻度:“看来,如今在海外也不一定非要用谷歌地图。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">在曼谷通过Grab打出租车、在芭提雅坐双条车,百度地图与谷歌地图实时位置导航差别不大,唯有步行导航时谷歌地图稍有优势?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center;"><img src="http://www.dncyp.club/pic/CX/2020/3/4/2.jpg" alt="" /><br /></p><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; text-align: right; font-size: 12px; color: rgb(160, 160, 160); line-height: 0.5; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;">陈璐通过百度地图导航去黎明寺</p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 5px; max-width: 100%; box-sizing: border-box; line-height: 2; letter-spacing: 1.2px; font-size: 12px; color: rgb(160, 160, 160); overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: left;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p></section></section><section powered-by="xiumi.us" style="margin: 10px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: top;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(39, 53, 171); line-height: 0;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: middle; font-size: 17px; color: rgb(39, 53, 171);"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 18px;">留给高德的市场份额不多了</span></span></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 19px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">陈璐及男友的遭遇,也是高德地图当前的一个窘境,迟迟缺席海外市场,无法为用户提供多样性选择,这也是高德地图拓展全球业务的一大短板?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">因此,高德地图通过合作的方式接入第三方服务,再间接服务用户,可跳过??这个过程完成海外快速布局,从而争??0这个阶段满足用户出行需求,这个逻辑没有问题,可为何选择的合作伙伴是HERE?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">2018年外界盛传谷歌地图回归中国,国内数据由高德地图提供,但这个消息很快被高德地图否定:“没有计划与谷歌地图合作。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">“高德地图不想被谷歌地图挟持。”一名地图行业资深人士告诉锌刻度,HERE是一个不错的选择,“早?2015 年,为了摆脱谷歌地图的影响,宝马、奥迪和戴姆勒以 25 亿欧元从诺基亚手中收购HERE,此后英特尔、腾讯、四维图新等纷纷入股扶持HERE,将其塑造为具有‘公用’概念的基础地图数据服务商,成为一些国家出行平台的首选合作伙伴。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">这也是百度地图海外出行合作伙伴也抉择HERE的原因?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">那问题又来了,高德地图与百度地图的在海外的根基是相同的,与之博弈存在不小的难度。当百度地图坐稳国内地图赛道的“一哥”位置后,于2016年出海开辟新战场?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">彼时高德地图分身乏力,无力及时跟进切入海外市场,采取集中兵力在国内市场与百度地图进行战略对峙的策略?/span></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">丧失了先机,难免经验不足?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">先发的好处是积攒了更多经验,知晓国人喜欢去哪些小众场景、喜欢规划哪些行车或步行路线,哪些城市逗留时间长等,这些数据Here不会交予高德地图?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而这些数据恰恰是B端用户所看重的,目前携程、美团点评、陌陌、马蜂窝等互联网公司的海外业务使用的是就是百度地图?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">如此一来,留给高德地图的市场份额就很有限?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><blockquote data-type="2" data-url="" data-author-name="" data-content-utf8-length="131" data-source-title="" style="margin: 1em 0px; padding: 4px 0px 0px 10px; border-left: 3px solid rgb(219, 219, 219); color: rgba(0, 0, 0, 0.498039); font-size: 15px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">中国旅游研究院发布的《中国出境旅游发展年度报?019》显示,我国已经连续多年保持世界第一大出境旅游客源国的地位,出境游市场规模持续增长,2018年我国的出境旅游人数?.49亿人次同比增?4.7%,2019年上半年出境旅游人数?129万人次同比增?4%?/section></section></blockquote><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而多家媒体报道,百度地图在出境游人群渗透率?0%,这意味着每两个人出境游就有一人使用百度地图,高德地图此时出海的市场份额就比较小了?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">不过,有市场人士称,出境游市场并未盖棺定论,天花板高度依然存在变数,互联网赛道此消彼长的案例也多次上演?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center;"><img src="http://www.dncyp.club/pic/CX/2020/3/4/3.jpg" alt="" /><br /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: right;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(160, 160, 160); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">高德地图在海外打开只显?/span><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(160, 160, 160); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一个蓝?/span></p></section><section powered-by="xiumi.us" style="margin: 10px 0px 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: center; overflow-wrap: break-word !important;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: top;"><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgb(39, 53, 171); line-height: 0;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></section><section style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; display: inline-block; vertical-align: middle; font-size: 17px; color: rgb(39, 53, 171);"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; clear: both; min-height: 1em;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important; font-size: 18px;">夹缝中寻求生存之?/span></span></p></section></section></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p></section><section powered-by="xiumi.us" style="margin: 0px; padding: 0px 19px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 0.544px; text-align: justify; line-height: 2; overflow-wrap: break-word !important;"><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">对高德地图而言,当务之急是如何在海外市场寻找一条生存之道?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">目前,海外市场由谷歌地图、苹果地图等巨头把持,各自坐拥宽广的“护城河”,不管是百度地图,还是高德地图都不愿与之硬刚,纷纷专注出境游这个细分赛道?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">这个赛道一头是老冤家百度地图,另外一头是国内用户用不到的谷歌地图、苹果地图(编者注:苹果地图在国内调用的是高德地图)等?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;">老对手不好对付,效仿百度地图、集中精力蚕食海外巨头的市场份额才是上策,然而海外巨头也不是吃素的,想虎口夺食就得面临巨大的挑战?/span></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">谷歌地图是公认的地图全球霸主,积攒了超高人气的口碑,在知乎、携程、去哪儿、马蜂窝等地的旅游攻略、达人分享中,谷歌地图往往是重点推荐地图APP之一,不可否认其在准确性、易用性上对出境游人群有莫大的吸引力?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">而苹果地图的实力也不容小觑?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">?012年苹果对标谷歌,推出苹果地图以来,从一款备受嘲讽基本功能都做不好的失败产品,逐年完善实现了质的改变,更是效仿谷歌自建地图数据,从而具备了与谷歌地图扳手腕的实力,也获得部分iOS用户的认可?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">高德地图海外生存的难点在于,要与谷歌地图的高口碑抗衡,要与苹果地图的高用户黏性抗衡,这考验的是其产品打磨、市场运营的功底?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">一名匿名人士向锌刻度表示,高德地图初期打法可能走红包或者油卡等奖励路线,以吸引出境游用户尝鲜,再凭借国内外都可使用的便利开疆拓土?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">高德地图副总裁、AMAP平台事业部总经理韦东表示进军海外也有为大局着想的考虑:“为行业合作伙伴及阿里生态体系的全球化进程提供助力。?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: center;"><img src="http://www.dncyp.club/pic/CX/2020/3/4/4.jpg" alt="" /><br /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: right;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(160, 160, 160); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">高德地图副总裁韦东</span><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important; clear: both; min-height: 1em; text-align: right;"><span style="margin: 0px; padding: 0px; max-width: 100%; color: rgb(160, 160, 160); font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box !important; word-wrap: break-word !important;" /></span></p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">从这个角度考虑,高德地图无论面临多大竞争压力、多大行业困境,也不得不放手一搏,倘若采取烧钱策略也在情理之中?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">高德地图出海,能否在头部玩家谷歌地图、苹果地图、百度地图之中夹缝求生,目前无法定论,但不可否认的是其面临难度之大?/p><p style="margin: 0px; padding: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">乐观之处是,高德的加入,也许会给未来的海外地图之战一个全新的演绎?/p></section> </div> <div class="invest" id="vote" style="display: none"> </div> <div class="s4pg martop10"> <div class="pager"> </div> </div> <div class="sub4frht"> 本文出自2020-01-20出版的《电脑报?020年第3?A.新闻周刊</br> (网站编辑:shixi01)</br> </br> </br> </div> </div> <div class="share"> <table> <tr> <td> <div class="bdsharebuttonbox"> <a href="#" class="bds_kaixin001" data-cmd="kaixin001" title="分享到开心网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_renren" data-cmd="renren" title="分享到人人网" style="float: right; padding-left: 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