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【电脑报在线】最˜q‘,每日优鲜上线“优鲜超市”,其商品品¾cȝ”±è”¬èœæ°´æžœ½{‰ç”Ÿé²œäñ”品åšg伸到¾ŸŽå¦†ä¿å¥½{‰æ—¥ç”¨äñ”品。自此,每日优鲜开启了从生鲜电商到¾U¿ä¸Š­‘…市的过渡ã€? </div> <div class="sub4text"> <h2 class="uqfg"><br /></h2><p> <a href="//www.dncyp.club/">Âí´Ìvs¿ì´¬</a> www.dncyp.club <span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">最˜q‘,每日优鲜上线</span>“优鲜超市”,其商品品¾cȝ”±è”¬èœæ°´æžœ½{‰ç”Ÿé²œäñ”品åšg伸到¾ŸŽå¦†ä¿å¥½{‰æ—¥ç”¨äñ”品。自此,每日优鲜开启了从生鲜电商到¾U¿ä¸Š­‘…市的过渡ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">如同˜q‡åŽ»çš„诸多风口一æ øP¼Œé¢å¯¹˜q™ä¸ªèµ›é“上强大而众多的å¯ÒŽ‰‹åQŒæ¯æ—¥ä¼˜é²œæ¢¦æƒÏxˆä¸ÞZ¸‹ä¸€ä¸?/span>3000亿元­‘…çñ”òq›_°åQŒèƒ½å®žçŽ°å—?</span></p><p><strong class="uqfg"><span style="color:rgb(84, 84, 84);">渴望åŒÒŽ•Œäº¬ä¸œä¸Žé˜¿é‡?/span></strong></p><p><span style="color:rgb(51, 51, 51);"> </span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">在过去近三年çš?/span>“生鲜市åœÞZº‰å¤ºæˆ˜â€ä¸­åQŒæå‰å¸ƒå±€å‰ç½®ä»“、上¾U¿æ— äººé›¶å”®ä¸šåŠ¡ä¾¿åˆ©è´­ã€å‡¾U§ä¼šå‘˜ä¸šåŠ?.....˜q™äº›å…ˆäºŽå›½å†…其他垂直生鲜电商òq›_°çš„玩法让每日优鲜在生鲜电商盈利难成äؓå…Þp¯†ã€ä¸ž®‘同¾cÕdã^台相¾l§é—憄¡¦»åœºçš„情况下,成功实现了在一¾U¿åŸŽå¸‚的全面盈利åQŒå…¶òq´è¥ä¸šé¢å·²ç»½Hç ´ç™¾äº¿è§„模åQŒæˆä¸ÞZº†ç”Ÿé²œç”µå•†é¢†åŸŸçš„领军企业ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><img src="//www.dncyp.club/pic/HJZ/2019/21/31.jpg" alt="" /><br /></span></p><p align="center"><span style="color:rgb(51, 51, 51);">2019òq´ç¬¬ä¸€å­£åº¦åQŒæ¯æ—¥ä¼˜é²œé¢†è·‘国内生鲜电商市åœ?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">同时åQŒåœ¨ç«žäº‰ä¸­æƒ¯ç”¨çš„提前式布局手法也ä‹É其自</span>2014òq?0月创立è“vž®±å¤‡å—资本喜爱:2014òq?2月,获得500万美元天使轮融资åQ?015òq?月,获得1000万美元A轮融资;2015òq?1月,获得2亿元B轮融资;2016òq?月,èŽ?.3亿元B+轮融资;2017òq?月,èŽ?亿美元C轮融资;2018òq?月,èŽ?.5亿美元D轮融资ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">æ ÒŽ®æ¯æ—¥ä¼˜é²œæŽ¥å—锌刻度记者采访时的书面回复来看,在每日优鲜看来,¾lè¿‡</span>4òq´å¤šçš„发展,立èƒö于自íw«çŽ°æœ‰ä½“量以及其对供应链的深耕,­‘³ä»¥ä½¿ä¹‹ç›´æŽ¥ä¸Žä¼˜è´¨ä¾›åº”商å¯ÒŽŽ¥åQŒåƈ达成规模采购åQŒåŞ成成本优åŠÑ€‚且在此期间åQŒå…¶åœ¨æ™ºèƒ½åŒ–˜qè¥ä¸Šçš„持箋投入åQŒä¹Ÿä½¿ä¹‹å¯¹ç”¨æˆ·éœ€æ±‚有了一套精准洞察、精准预‹¹‹çš„体系åQŒå¸®åŠ©å®ƒæä¾›æ›´æ»¡­‘³ç”¨æˆ·éœ€æ±‚的商品ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">于是åQŒå®ƒå¼€å§‹äº†æ–°çš„探烦</span>——做¾U¿ä¸Š­‘…市。王çø™®¤ä¸ºï¼Œä¸å±€é™äºŽåªåšç”Ÿé²œç”µå•†åQŒåŸºäºŽç”Ÿé²œè¿›è¡Œå…¨å“ç±»æ‹“展åQŒè¿›è€Œæˆä¸ø™¶…市才是每日优鲜的未来所在ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">据介¾lï¼Œåœ¨æ¯æ—¥ä¼˜é²œä»Šòq´çš„战略里,它会在前¾|®ä»“攄¡½®</span>3000‹Æ‘Ö·¦å³çš„生鲜产品和便利性需求äñ”品,以“优鲜超市”的形式为消费者提供“更多更省’的商品和服务。且对于未覆盖每日优鲜极速达业务的城市,“优鲜超”市恰好能填补该市场的空白ã€?/span></p><p><span style="color:rgb(51, 51, 51);">â€?000亿的销售额åQŒæŽ¥˜q?015òq´äº¬ä¸œè‡ªè¥çš„交易额。每日优鲜希望用5åˆ?òqß_¼Œä¾æ‰˜ç€é›¶å”®è¡Œä¸šæœ€éš‘ցšçš„生鲜易损品åQŒä¸Žäº¬ä¸œã€é˜¿é‡Œå·®å¼‚化¾lè¥åQŒæˆä¸ºç¤¾åŒÞZ¸‰å…¬é‡ŒèŒƒå›´å†…下一个超¾U§åã^台。â€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">于每日优é²?/span>CFO王珺而言åQŒåš¾U¿ä¸Š­‘…市ä¼ég¹Žæ‰æ˜¯å…¶ä¸Žå…¶ä»–生鲜电商竞争的终极打法。而每日优鲜的¾lˆå±€åQŒæ˜¯è¦æˆä¸ÞZ¸€ä¸ªåœ¨½C‘ÖŒºä¸‰å…¬é‡ŒèŒƒå›´å†…­‘³ä»¥ä¸Žäº¬ä¸œã€é˜¿é‡ŒåŒ¹æ•Œçš„又一大超¾U§åã^台ã€?/span></p><p align="justify"><strong class="uqfg"><span style="color:rgb(84, 84, 84);">于整个行业都臛_…³é‡è¦çš„前¾|®ä»“</span></strong></p><p align="justify"><span style="color:rgb(51, 51, 51);"> </span></p><p><span style="color:rgb(51, 51, 51);">“优鲜超市上¾U¿è¿‡åŽçš„表现­‘…出预期。”每日优鲜回复锌åˆÕdº¦è®°è€…称ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">目前åQŒæ¯æ—¥ä¼˜é²œæœ€æœ‰åŠ›çš„武器,目前来看是在全国拥有</span>1500多个前置仓ã€?/span></p><p><span style="color:rgb(51, 51, 51);">2015òqß_¼Œå½“每日优鲜决定All in前置仓时åQŒå®ƒ˜q˜æ˜¯˜q™ä¸ªèµ›é“上唯一的玩家。但如今åQŒä¸è®ºæ˜¯å¯ÒŽ¯æ—¥ä¼˜é²œï¼Œ˜q˜æ˜¯å¯¹ä¸Žä¹‹ç«žäº‰çš„其他òq›_°æ¥è¯´åQŒå‰¾|®ä»“都是臛_…³é‡è¦çš„一环。虽然目前生鲜零售的¾U¿ä¸Šæ¸—透率˜q˜æ¯”较低åQŒè¿‘òq´æ¥åŠ å…¥ç”Ÿé²œ¾U¿ä¸ŠåŒ–这个赛道的玩家所采取的模式也各不相同åQŒä½†åœ¨å½“下,前置仓几乎已¾læˆä¸ºæ‰€æœ‰å…¥å±€è€…的标准配置ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">前置仓是什么?从本质上来说它就是一个可以通过前置供应链,开讑֜¨ç›®æ ‡å®¢ç¾¤å‘¨å›´åQŒèƒ½å¤Ÿè¾ž®?/span>1-3公里范围的高¾U§çº¿ä¸‹â€œä»“库”,除拥有最基础的储存功能外åQŒè¿˜å…ähœ‰åˆ†æ‹£ã€é…é€ç­‰åŠŸèƒ½ã€‚当建立前置仓后åQŒå•†å“å…ˆç”׃¸­å¿ƒä»“(或批发市场、综合菜场等)˜qè‡³å‰ç½®ä»“,一旦有用户下单åQŒå› ä¸ø™·¼›È”¨æˆ¯‚ƒö够近åQŒä¸‹å•åŽ1ž®æ—¶å›_¯é€è¾¾ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">另外åQŒå‰¾|®ä»“所å…ähœ‰çš„智能化的分布式½Ž¡ç†¾pȝ»Ÿèƒ½å¸®åŠ©ä¼ä¸šæ›´å¥½çš„½Ž¡ç†å¥½å¤šä¸ªä»“的选址、选品、äh员配¾|®ã€é…é€èµ\径、供需补货½{‰ã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">也就是说åQŒè®¾¾|®å‰¾|®ä»“不光能够有效改善˜q‡åŽ»ä¸­å›½ä¼ ç»Ÿ­‘…市¾~ÞZ¹ç”Ÿé²œ¾lè¥èƒ½åŠ›åQŒå•†å“å‘¨è½¬æ…¢ã€å‚¨è—çŽ¯å¢ƒã€ä¾›éœ€½Ž¡ç†èƒ½åŠ›å·®ã€ä‹É用环境差½{‰é—®é¢˜ã€‚还能极大降低冷铄¡‰©‹¹æˆæœ¬ï¼Œ˜q›è€Œç¼“解因生鲜损耗率˜q‡é«˜è€Œå¯¼è‡´çš„成本居高不下˜q™ä¸€éšùN¢˜ã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">˜q‘年来,˜q™äº›å…¥å±€è€…一直在前置仓的配置上不断加码:叮咚买菜官网昄¡¤º¾U¿ä¸‹æœåŠ¡ç«?/span>(前置ä»?数量已达 345 个;盒马鲜生在盒马门店内仓开è®?00òq³ç±³çš„前¾|®ä»“åQŒä¸“门在¾U¿ä¸Šé”€å”®åã^仯‚œåQ›ç¾Žå›¢ä¹°èœåœ¨åŒ—京、上‹¹ïLš„服务站æ€ÀL•°å·²è¾¾10ä¸?.....</span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">叮咚买菜副总裁俞乐此前ž®±å·²è¡¨ç¤ºäº†å¯¹å‰ç½®ä»“模式的认可åQ?/span>“仓比店½Ž€å•ï¼Œæˆ‘们ž®†æµ½E‹è®¾å®šå¥½åQŒé€šè¿‡å¤§æ•°æ®ä‹É得整体仓的执行效率透明化,˜q™æ ·ž®±å¯ä»¥åœ¨æ•´ä½“仓里åŽÕd®žçŽ°å¤§è§„模的复制和扩张。â€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">而对于每日优鲜来è¯ß_¼Œå‰ç½®ä»“如今正是其发展¾U¿ä¸Š­‘…市的基¼‹€æ‰€åœ¨ï¼Œä¹Ÿæ˜¯ç›®å‰ä¹ƒè‡³æœªæ¥æ‰“造升¾U§çš„重点ã€?/span></span></p><p align="center"><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;"><img src="//www.dncyp.club/pic/HJZ/2019/21/32.jpg" alt="" /><br /></span></span></p><p align="center"><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">每日优鲜前置仓里</span>,员工正在按订单拣è´?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">æ ÒŽ®æ¯æ—¥ä¼˜é²œæä¾›çš„数据,每日优鲜在全国拥æœ?/span>200ä¸?.0前置仓(2.0版本仓内划分有冷藏、冷内R€å¸¸æ¸©ã€æ´»é²œç­‰å¤šä¸ªåŒºåŸŸåQŒç”¨æ¥å­˜æ”¾æœ‰ä¸åŒä¿é²œè¦æ±‚的商品)ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">òq´åº•åQŒæ‰€æœ‰å‰¾|®ä»“都将升çñ”åˆ?/span>2.0版,为生鲜电商向¾U¿ä¸Š¾l¼åˆ­‘…市方向发展¼‹¬äšg基础。甚臻I¼Œå®ƒè¿˜æ­£åœ¨ç ”发3.0版前¾|®ä»“åQŒå¸Œæœ›æŽ¢ç´¢ä»“内的ž®‘äh化、智能化åQŒè®©å‰ç½®ä»“能够更加精½Ž€æˆæœ¬ã€æ˜“规模化复制。“相比其他业态,前置仓模式更有成本结构优势,才是推动生鲜¾U¿ä¸ŠåŒ–çš„ä¸ÖM½“业态。â€?/span></p><p><strong class="uqfg"><span style="color:rgb(84, 84, 84);">3000亿超¾U§åã^台梦想难é¢?/span></strong></p><p align="justify"><span style="color:rgb(51, 51, 51);"> </span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">不过åQŒå¾ä»“容易养仓难åQŒè¿™æ˜¯ä¸€é“由用户、定仗÷€é€‰å€ã€é€‰å“ã€è¡¥è´§ã€é…é€ã€è¥é”€½{‰å¤šä¸ªå®žæ—¶åŠ¨æ€å˜é‡ç»„成的复杂方程式,其命˜qå–决于前端快速的配送服务和后端的全球供应链ã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">有业内äh士就认äؓåQŒå‰¾|®ä»“模式在终端主要取决于两大变量。一是客单ä­h是否­‘›_¤Ÿé«˜ï¼Œæ¯›åˆ©æ˜¯å¦èƒ½å¤Ÿè¦†ç›–配送等履约成本åQ›äºŒæ˜¯å•ä¸ªå‰¾|®ä»“</span>1-3公里的服务半径内åQŒè®¢å•å¯†åº¦æ˜¯å¦èƒö够大åQŒé€‰å“å’Œå¤‡è´§æ˜¯å¦æœ‰¾_‘Ö‡†æ€§ï¼Œèƒ½å¦æ‘Šé”€å»ÞZ»“、租金、äh力等¼‹¬æ€§æˆæœ¬æ”¯å‡ºã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">可以è¯ß_¼Œæ»¡èƒö¼‹¬äšg基础åQŒåªæ˜¯æ¯æ—¥ä¼˜é²œå‘¾U¿ä¸Š¾l¼åˆ­‘…市转型的第一步,每日优鲜面äÍ的困难才刚刚开始ã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">很大½E‹åº¦ä¸Šï¼Œæ¯æ—¥ä¼˜é²œä¹‹å‰çš„成功,是基于差异化竞争åQŒä¸»æ‰“蔬菜水果市场,用户已经形成一个思维åQšä¹°æ°´æžœä¸Šæ¯æ—¥ä¼˜é²œã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">如今向综合超市方向发展,则需要潜¿U»é»˜åŒ–地改变用户购买习惯åQŒåœ¨ä¹°æ°´æžœæ—¶™åºå¸¦ä¹°å…¶ä»–生‹zȝ”¨å“ï¼Œå¯é—®é¢˜æ˜¯å¤šæ•°ç”¨æˆ·æœ‰è‡ªå·Þqš„¾|‘购习惯åQŒäؓ何一定要改变åQ?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">电商赛道之前有阿里巴巴与京东联手¿U°é›„多年åQŒæ— æ•°åŽå…¥è€…想˜q½èµ¶éƒ½å·²å¤ÞpÓ|告终åQŒè¿™æ˜¯äؓ何?模仿的再好也无法跟上巨头的脚步,只有另辟íyŠå¾„才可勉äؓ光™š¾ã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">拼多多走了极致低仯‚µ\¾U¿ï¼Œä¸‹æ²‰å››äº”¾U¿åŸŽå¸‚、农村市场,成äؓ电商½W¬ä¸‰æžã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">ž®Þq®—惛_­¦æ‹¼å¤šå¤šï¼Œæ¯æ—¥ä¼˜é²œä¹Ÿå¾ˆéš¾ï¼Œä¸€æ˜¯æ²¡æœ‰å…¬å¸æ²¡æœ‰è¿™ä¸ªåŸºå› æ–‡åŒ–,二是下沉市场竞争‹È€çƒˆï¼Œå·²å®¹ä¸ä¸‹½W¬äºŒä¸ªæ‹¼å¤šå¤šåQŒä¸‰æ˜¯èµ„本市åœÞZ¹Ÿä¸ä¼šæ”¯æŒæ¯æ—¥ä¼˜é²œçƒ§é’±è¡€æ‹¹{€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">那每日优鲜的¾U¿ä¸Š¾l¼åˆ­‘…市如何与天猫超市、京东超市进行差异化竞争åQŸæ‹¼å•†å“è´¨é‡åQŒè¿˜æ˜¯æ‹¼ç‰©æµé€Ÿåº¦åQ?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">拼商品质量就不用指望了,ä¸ÀLµå•†å“å„个òq›_°éƒ½ä¼šæœ‰ï¼Œè´¨é‡ä¸ä¼šæœ‰å¤ªå¤§å·®åˆ«ï¼Œè€Œå°ä¼—商品受众面又太ž®ï¼Œå†è¯´æ¯æ—¥ä¼˜é²œä¹Ÿå¾ˆéš¾æ‰¾åˆ°å¤§é‡ç‹¬å®¶æ—¥å¸¸ç”Ÿ‹zȝ”¨å“ã€?/span></span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">拼物‹¹é€Ÿåº¦ä¹Ÿä¸é è°±ã€‚天猫有菜鸟¾|‘络åQŒäº¬ä¸œæœ‰äº¬ä¸œç‰©æµåQŒè™½ç„¶æ¯æ—¥ä¼˜é²œä¹Ÿæœ‰è‡ªè¥çš„配送团队极速达åQŒä½†è¦†ç›–面积较前两者更ž®ï¼Œä¸ºæ­¤</span>“优鲜超市”不得不与京东物‹¹åˆä½œã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">业内人士告诉记者,每日优鲜渴望成äؓ天猫、京东那æ ïLš„­‘…çñ”òq›_°åQŒç›®æ ‡å®šå¾—过高,而自íw«å®žåŠ›åƈ不够åQŒå…¶ç«žäº‰å¯ÒŽ‰‹åº”该æ˜?/span>1号店之类ã€?/span></p><p><span style="color:rgb(51, 51, 51);"><span style="font-family:宋体;">理想很丰满,现实很骨感。如此看来,每日优鲜的è{型之路需要一步一个脚华ͼŒå…ˆç«™½EŒ™„šè·Ÿï¼Œæ‰åŽ»ç•…想</span>3000亿元市场规模åQŒä¸Žå¤©çŒ«ã€äº¬ä¸œå¦‚何同台竞技的问题ã€?/span></p> </div> <div class="invest" id="vote" style="display: none"> </div> <div class="s4pg martop10"> <div class="pager"> </div> </div> <div class="sub4frht"> 本文å‡ø™‡ª2019-06-03出版的《电脑报ã€?019òq´ç¬¬21æœ?A.新闻周刊</br> (¾|‘ç«™¾~–辑åQšPCW-hjz)</br> </br> </br> </div> </div> <div class="share"> <table> <tr> <td> <div class="bdsharebuttonbox"> <a href="#" class="bds_kaixin001" data-cmd="kaixin001" title="分äín到开心网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_renren" data-cmd="renren" title="分äínåˆîCh人网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_qzone" data-cmd="qzone" title="分äín到QQ½Iºé—´" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_tsina" data-cmd="tsina" title="分äín到新‹¹ªå¾®å? style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_tqq" data-cmd="tqq" title="分äín到腾讯微å? style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_weixin" data-cmd="weixin" title="分äín到微ä¿? style="float: right; padding-left: 25px;"></a> <span style="line-height: 35px">分äín刎ͼš</span> </div> </td> </tr> </table> </div> <div class="sub4lft 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